Commercial intelligence
Ribrox
Commercial intelligence that turns data into decisions, and decisions into growth.
Ribrox brings together marketing, advertising, sales, automation and data intelligence to help companies understand their commercial operation, identify opportunities and improve their conversion processes.
Hover over or tap a node to see what it does.
The problem
Having data is not the same as having commercial intelligence.
Many companies generate contacts, invest in advertising, manage opportunities and record sales, yet they do not always have an integrated view of what is happening in their commercial operation.
When data remains scattered, it becomes harder to see where opportunities are lost, which actions drive results and which decisions should come first.
Scattered data
- Contacts
- Campaigns
- Opportunities
- Sales
- Follow-ups
- Reports
Our solution
We bring the pieces of your commercial operation together.
Ribrox proposes an end-to-end approach to commercial intelligence that connects demand generation, opportunity follow-up, sales processes and results analysis.
It is neither a conventional CRM nor a traditional marketing agency.
What sets it apart is treating the commercial operation as an interconnected system, where each stage provides information to improve the next.
Analysis feeds back into attraction.
01
Attraction
Demand generation through marketing and advertising actions.
What we do
Five capabilities, one commercial operation.
Organising and analysing the actions intended to generate demand and commercial opportunities.
Tracking campaigns and metrics to understand the efficiency of advertising investment.
Structuring opportunities, following up prospects and giving visibility to the sales process.
Applying technology to ease repetitive processes and improve operational continuity.
Bringing commercial indicators together to interpret results and support decisions.
From data to decision
Every interaction carries information. What matters is knowing how to use it.
Select an indicator to see how it relates to the others.
Conceptual dashboard
Fictional data · Demo only
Leads generated
They come from marketing and advertising actions. Together with spend they define the cost per lead, and they feed commercial opportunities.
Related to: Cost per lead · Commercial opportunities
Demo trend
The figures on this dashboard are illustrative. They do not represent results from Ribrox or its clients.
Service model
Commercial intelligence built into your business.
Ribrox is designed to support companies through a specialised commercial intelligence service, combining strategic, operational and technological capabilities.
The aim is for the organisation to better understand its commercial activity and have useful information to guide its decisions.
Your company
- Marketing
- Advertising
- Sales
- Data
Ribrox
- Strategy
- Operations
- Technology
Information to guide decisions
What sets it apart
It is not about adding more tools. It is about making them work together.
01
Visibility
Understanding what happens at each commercial stage.
02
Integration
Connecting processes, tools and information.
03
Decision
Turning available data into criteria for action.
Ribrox at Kivun
A company of the Kivun Holding ecosystem.
Ribrox is part of the Kivun Holding business ecosystem and represents its focus on commercial intelligence, technology integration and the development of data-driven operations.